MoviePass 2.0 is gearing up to be an exciting new sequel to the original MoviePass era and now in a new interview with Indiewire, the new CEO of MoviePass 2.0 (and original co-founder), Stacy spikes talked about his plan for the company’s second release. For those who thrived during the first MoviePass era, you might remember the freedom to see as many movies as you want, with virtually no restrictions. I know I saw the movie Me Tonya at least 10 times a week with. While it’s clearly not a sustainable model, things have been revamped for the program’s second outing and Spikes talks about what to expect.
Already at the start, those who liked MoviePass and wanted to keep trying to use it tried to sign up for the new version. The waitlist crashed almost instantly and, for Spikes, that wasn’t a bad omen. “That’s a good problem to have,” he said. “We drink from the fire hose.” But more than that, the interview gets to the heart of the matter of what to expect from the company.
The problem is that MoviePass has to work with theaters to get a plan that works for them as well as MoviePass users. But, since the company’s previous era, many theaters have created their own subscription service (if they didn’t have one before) and so Spikes talked a bit about his conversations with bigger theater companies. . One of the problems is that the CEO of AMC Adam Arron did not respond to phone calls or emails from Spikes about it. “When I redeemed MoviePass in November, I contacted all three (of the big movie theater chains),” he said. “I’ve had conversations with Cinemark, I’ve had conversations with Regal, and Adam hasn’t called me back.”
When it was discussed that many of these theaters now have their own programs, Spikes responded with this, “If I was an exhibitor, why would I care?” Spikes said. “If it helps me fill my seats – especially when I’m looking at bankruptcy, looking to close theaters, looking to close my doors – it seems like madness to think, ‘I don’t want to play with anybody.’ another.
It will be fascinating to see how MoviePass 2.0 fares compared to its predecessor, but it’s an exciting time for those of us who remember when MoviePass reigned supreme.