MoviePass relaunched, details on how to sign up for $10-$30 per month

  • MoviePass will be relaunching in beta form on Labor Day.
  • The only way to use the service is to join a waiting list starting Thursday.
  • First users off the waitlist can choose from 3 pricing tiers: $10, $20, or $30 per month.

MoviePass, the movie ticket subscription startup that’s meteoric rise and fall, will be relaunching in beta form on Labor Day, Insider can exclusively report.

Insider reported last November that MoviePass co-founder Stacy Spikes bought the company after parent company Helios and Matheson Analytics (HMNY) went bankrupt. Since then, Spikes and his team have been working diligently on a relaunch of the popular service.

Stacy Spikes in a black suit

Stacy Spikes, co-founder of MoviePass.


Starting at 9 a.m. ET on Thursday, a waiting list will open up on for those who want to join the beta.

The waiting list will be open for five days on a first-come, first-served basis. Signing up for MoviePass will be free – all that’s required is an email address and zip code. Once the waitlist is closed, the initial group of beta users will be notified on Labor Day (September 5) and offered three pricing tiers to choose from.

Pricing will vary depending on the user’s home market, but the general price will be $10, $20, or $30 per month. Each subscription option will give the user a certain number of credits to use each month to watch movies. There will be no unlimited option during the beta.

Users who make the cut for the beta will also receive 10 friend invites to use MoviePass.

According to MoviePass, the service has partnerships with 25% of theaters in the United States. Beta users will be able to order movie tickets through the app or wait for their MoviePass card to arrive in the mail and use it at any movie box office that accepts MasterCard.

The map will be black, as MoviePass removes its old red mark. Insider got an exclusive first look at what the map will look like:

MoviePass Black Card

MoviePass gets a makeover with a black card.

Movie Pass

Spikes founded MoviePass with Hamet Watt in 2011, creating a service that lets moviegoers see a certain number of movies each month in theaters for a monthly fee. After struggling to stay afloat for years, the company was acquired in 2017 by HMNY.

Led by HMNY CEO Ted Farnsworth and new MoviePass CEO Mitch Lowe, the company launched a subscription price of $10 a month to see one movie a day. Within two days, subscriptions jumped from 20,000 to 100,000. Within a year, MoviePass had over 3 million subscribers.

With Farnsworth and Lowe at the helm, MoviePass spent hundreds of millions of dollars and Spikes – who said he raised internal concerns about the sustainability of the $10 price tag – was fired in 2018.

ted farnsworth mitch lowe

Former MoviePass CEO Mitch Lowe, left, and former Helios and Matheson Analytics CEO Ted Farnsworth.

Getty / Dave Kotinsky / Stringer

HMNY was delisted from Nasdaq in 2019, and MoviePass and HMNY filed for bankruptcy in 2020. At the time of MoviePass’ filing for bankruptcy, the company said it was subject to ongoing investigations by the FTC, SEC , four California district attorneys and the New York Attorney General.

Last June, Farnsworth and Lowe settled with the FTC and reached a $400,000 settlement with California district attorneys.

Mark Wahlberg’s non-fiction production company Unrealistic Ideas is currently developing a documentary about the rise and fall of MoviePass based on award-winning Insider reporting.

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